Using Video to Sell Real Estate

When it comes to real estate, video has been shown to attract sellers AND buyers, boost listings and increase sales. Video is highly sought, and you’ve no doubt noticed that video results are appearing along with text results when you search for anything in Google or other search engines these days. Like we’ve mentioned here before, by 2017 it’s estimated that 74% of all Internet traffic in 2017 will be video. Using video to sell real estate can be the thing that sets you apart from your competition. Even though it’s a proven factor, it’s still highly underused as a tool.

When people think of real estate video, they usually think of home walk-throughs and videos of property images. And that’s definitely a big part of things. Videos like these are emotive and they give your website visitors a feeling of being there in the home, a feel for the flow and the personality the property has.

But there is another kind of video that is hugely impactful when it comes to selling real estate. Videos that sell you, that outline your point-of-difference – these are game changers. These can be actual videos of you or animated videos that utilize stats, infographics and catchy figure. Adding a custom, personalized video to your website can greatly increase your chances of getting a page one ranking in Google. What’s more, it’s said that landing pages with video have up to 800% greater conversion rates than the same pages without video; and videos are shared 1200% more than links and text combined.

The average website visit without video is just 50 seconds. That number jumps dramatically to more than five minutes for websites with video. Home buyers and sellers are demanding video. They’re searching for video and they’re choosing video options whenever they find them. Make that option be you.