The Growth of Online Video

At Virtuets, we love video, and we’re not alone. Did you know that 38.2 billion free videos were viewed online in the second quarter of 2014? That’s a massive 43% increase over the same quarter last year (Source: Adobe). Our love of moving pictures isn’t all that’s contributing to the growth of online video, however. It’s our lifestyle. Almost three-fifths of the videos we watched in Q4 2014 weren’t viewed on our computers; we watched them on our smartphones. Mobile is a huge contributor to the growth of online video. We’re consuming online video everywhere. Real estate professionals have a lot of roles. One of them, like it or not, is staying on top of consumer demand. And, right now, consumers are demanding both video and mobile. The great news is, both are easy to provide with the right technology – and you don’t have to be tech-savvy. Video offers an excellent opportunity to market properties and listings, as well as a way to share your expertise with home buyers and sellers. Adding engaging video content to your real estate and property websites is a surefire way to get more listings and close more sales, all the while making an unforgettable impression on your real estate clients. It’s not just video tours and video walk-throughs, either. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Video is one of your best opportunities for explaining your point-of-difference and unique selling point. Video can literally help you land new clients and listings. Check out some of the video content you could be using to engage home buyers and home sellers right now. You can view multiple samples HERE (just scroll down the page for more).    

Author : Jess Maria

Jess Maria is a writer, editor, PR specialist and communications expert who has been published in six countries.