CREATE YOUR OWN PERSONAL PROMOTION VIDEOFill your website and online marketing venues with content that drives customers to your door with video usage in real estate marketing. A fast and effective way to make those emotional connections that cinch sales, personal promotional videos are a terrific way to break into video, showing potential clients why you rise above the competition. Camera-Shy? Don’t Sweat It You can be the star of the show with only a minor appearance, and here’s how: Jot-down a quick story-board or outline Expect to pop-up near the beginning, in a few quick shots throughout, and again at the end. Plan for your video to be 2-3 minutes (no longer). A lot can be said in a short-time with a well-planned video. Use these tips: Look elsewhere A person talking to the camera for 2 minutes is rarely engaging. Showcase your market (sights, neighborhoods, homes), giving insight into the values that set you apart from competitors and describing your ideal client. Be authentic – if you’re funny (or driven), let your personality shine. Take a unique approach:
- Start with a question or observation about your marketplace, such as why your clients love to call this area ‘home.’ Then introduce yourself after you’ve engaged the viewer with interesting/beautiful imagery.
- Open with a montage of client testimonials, “I’m Jane Agent with Realty 101, and happy clients are what I love the most about my real estate business.”